Defining your digital marketing strategy, then making it happen, with the diverse range of platforms around: we know it’s a challenge. It takes problem solving, strategy setting, plus a whole range of skills to get results.
GrowthMinds are your go-to team. From helping you figure out the right growth strategies, right through to campaign execution and monitoring. We’ve got the technical skills on tap to help you grow.
And we love what we do! We get a buzz out of helping our clients grow, and seeing the results our growth hacking achieves.
GrowthMinds deliver growth as a service, with a team of experts comprised of data analysts, business strategists, ethical hackers and growth experts. Together we form a unique team with skills in SEO, communications and inbound marketing, who can drive increased downloads, referrals, conversions and reach.
GrowthMinds are a fantastic organisation to work with, they are always looking at new and innovative approaches to our digital growth which has proven successful in our commercial pipeline growth. They always go above and beyond and feel an extension to our team.
Collette Johnson, GeoSpock
At the turn of 2016, Kate Fairhurst noticed that scale ups had a common challenge. The increasing complexity and technical nature of digital marketing meant that smaller companies didn’t have the diverse range of skills in-house to plan and implement effective digital marketing campaigns in order to grow.
By putting together a highly experienced team with the broad range of skills needed, GrowthMinds filled the gap: effectively being an external marketing department and CMO, with a range of plug-in technical expertise to help companies grow.
Kate recognised that the marketing industry had changed. Digital marketing required a bigger set of technical skills and know-how. How many growing startups could justify afull-timee CMO, plus additional people with the right skills to run digital campaigns properly, or set up the detailed analysis to ensure really effective targeting of resources? A varied mix of skills were needed: some high level strategy, others technical, other roles more dull and operational. Finding all of this in one person is pretty much impossible. And hiring an entire team full time out of the question.
So GrowthMinds exists to solve this problem, by offering an external team of ‘growth minds’ with all the skills needed for modern digital marketing as and when needed.
Kate joined forces with Petteri Erkintalo, a contact from previous non-executive director work, with his own impressive track record of rapidly scaling businesses with Omni Partners. Together with Niklas Lahti they formed GrowthMinds.
They knew the market was ready for a new approach and that by launching a growth engine to disrupt the traditional agency world, they could offer a positive impact whilst building a really successful and profitable business.
The team conceived a business that would help the 99% of the UK market successfully scale in a way that delivered bottom line. A growth-engine that capitalised on their own success in growing businesses and the entrepreneurial tactics it requires, and put that knowledge into action for clients.
GrowthMinds sets out with growth as the target: analysing real world data to improve our digital approach, rather than creating lengthy research reports up front.
Rather than being solution led, we’re results focused, backed up by full service digital marketing capabilities, including SEO, link-building, social media and more.