Performance Marketing: Everything you need to know in 2021 First things first: What is performance marketing? If you drew a March of Progress equivalent for marketing and advertising, you would probably have your primate as early printed advertising, up through billboards, radio, TV, telemarketing and ending with performance marketing... Guide to UK Startup Funding For all startups looking to shift from promise to performance, funding makes all the difference. Finding out who the funds are, where they’re based, plus what resources and network they offer is a common challenge for startup founders. In... Adapting your marketing strategy during uncertainty Events like Brexit and the COVID-19 pandemic are stark reminders for businesses of the need to plan for uncertainty. In a world of rapidly evolving social networks and technologies, businesses of all sizes need to develop more agile go-to-market strategies... We’ve partnered with Teston.io to transform startup user testing We’re thrilled to announce an exciting new partnership that gives UK startups the opportunity to validate product/market fit and identify opportunities to scale faster. The collaboration with Oslo-based user testing platform, Teston will provide scaling businesses with greater access to... Ultimate SaaS Startup Map of Greater Manchester Software-as-a-service (SaaS) is one of the biggest sectors of Greater Manchester’s thriving startup scene. With more and more startups and investors making the North West their home, the region is often championed as a challenger to the London SaaS scene. To... Ultimate SaaS Startup Map of London Software-as-a-service (SaaS) is the biggest sector of London’s startup scene. Having helped grow many London SaaS Startups, we’ve learnt where founders have successfully upskilled, found investment and created a hub for their business. So to help you navigate London’s thriving... How to master customer interviews and find product/market fit It’s brutal but 9 out of 10 startups are destined to fail. 20% of small businesses don’t even make it through their first year. “How do I make sure that I’m one of the 10%?” is a question the... My takeways after 8 years working with and within SaaS startups Founding a SaaS startup is a complex tightrope walk of figuring out how to grow, without burning so much cash that the business will run out of an investment before the returns come in. Kate Fairhurst, the founder of GrowthMinds,... Five tips on what to avoid when pitching angel investors in 2019 It’s easy to find guides on how to fundraise. In fact, the internet is full of them. However, as vital as it is to follow the advice of the experts on how to seek start-up capital, it’s just as important... SaaS Growth Hacks – The ultimate SaaS leaders roundup 2019 As we’ve covered many times before, growth hacking, specifically SaaS growth hacks can have a huge impact on your business. But what is actually working? There are plenty of posts on the web that’ll give you a huge list... How do I improve my SEO today? How to get results in 20 minutes “6 months for results?! I want to improve my SEO today!” We’ve all been there, you build a sweet new website. Looking for those easy rankings, everywhere you read tells you it’ll take at least 3-6 months to get... 6 common forecasting mistakes made by SaaS founders SaaS businesses can be extremely profitable. Read Dan Hully's advice on how to operate from a cash flow perspective as a SaaS founder.