Facebook Boost Post is a simple but effective way to entice new customers and keep in contact with your existing circle.
Facebook has more than two billion monthly active users, which is around a third of the world’s population. Almost all of those members are consumers, looking for products and services, so businesses must consider how they can best use it to their advantage.
Facebook Boost Post makes sure that your business appears on the feeds of targeted groups, even if they don’t follow you. Below we’ll look at how to create a campaign, and also offer some handy tips on helping you stand out from the crowd.
Where to start with a Facebook boost post
Boost Post begins with a simple post on your business’ page – we’ll suggest a few pointers to make sure your ad is a hit in the Stand Out From The Crowd section below. When the post is ready simply click the blue Boost Post button. Now a number of options in the Audience section will appear that make sure your post is seen by the right people.
Unless you’ve just invented the iPhone, it’s unlikely that your wares will appeal to Facebook’s entire membership. Clearly, buying up advertising to reach two billion people would be rather expensive.
However, Facebook Boost Post lets you target your potential clients. There’s no need to target the residents of Addis Ababa if you’re selling life coaching sessions in Aberdeen, and there’s no point splashing the cash on reaching men who are 5ft 2in if you specialise in clothes for tall women.
Boost Post lets you define your audience, or base it on contacts you already have or a lookalike audience based on people who’ve already shown interest in your business page. Use Facebook Insights to find out more about who’s already… Click To Tweet
Boost Post lets you define your audience, or base it on contacts you already have or a lookalike audience based on people who’ve already shown interest in your business page. Use Facebook Insights to find out more about who’s already following you. In terms of a defined audience you can make selections based on gender, age and location. Facebook also offers these categories that require further explanation:
Demographics: Criteria such as income, job title, employer name, language, relationship status, education, financial, home ownership, parental status, etc.
Interests: Everything from business news to sports, books, brand pages and celebrities
Behaviours: Online shopping habits, car shopping, financial spending, mobile devices and travel habits
Through Facebook Boost Post you can select where your advert will appear and when, and how it will look. You can also limit your spend to make sure you’re not going over budget.
Placements: Placements on Facebook represent where your ad will appear. Boost posts can be shown on the Desktop NewsFeed, Mobile NewsFeed and Instagram. In addition, the Audience Network placement is available for boosted posts that use video in the creative.
Customisable budget: The amount you pay to boost your post is up to you. You can select a pre-populated budget or set a custom amount. Boosted posts require a minimum budget of $1 a day.
Scheduling: You can set the amount of time you want your ad to run. You can choose from a custom duration (such as seven days) or set a custom end date.
Ad Creative: The ad you create will look just like the page post it’s based on. The only difference is that an ad will appear with a sponsored label in the top-left corner and will have a call-to-action button in the bottom-right corner should you choose to add one.
Stand out from the crowd
When boosting a post, your ads will be optimised to reach people within your audience who are most likely to take some action on your post. That could be more shares, comments, likes, photo clicks or video views. Look for posts that are performing well on these metrics and look to boost those.
If you’re looking for better engagement from your boosted posts, here are seven amazing tips:
1 Something different
Try targeting different demographics. For example, if you targeted your ad to both men and women but found that the majority of your engagements came from women, then you might want to try targeting just women in the future.
2 Something similar
Try targeting people who look similar to your current customers: Lookalike Audiences can help you reach new people who are likely interested in your business because they’re similar to your existing customers. Lookalikes are easy to create. You can create them based on the people who already like your Facebook business Page or upload a customer list and create Lookalikes based on that.
3 Go local
If you have a brick and mortar location and want to drive engagement from people nearby, try targeting locally. You can target people within a set radius around your business.
4 Narrow your audience
The people in the audience you create are eligible to see your ad, but your budget influences how many people will actually see it. When your budget is too low for the size of your audience, it can make it hard for your ads to compete with other advertisers who can spend more money to reach the same audience. As a result, your ad may reach even fewer people than we predict. To fix this, try creating a new ad with a more tightly-focused audience. For example, you may want to limit your targeting to specific locations where you know your customers are. Your budget may not stretch as far if you try to target entire states or countries.
5 Don’t run the same ad for too long
Ads that run longer than a week or so tend to decline in performance, even if they were initially very successful. Try creating a new ad with a new image or text about once a week.
6 Test different creative
If you can, try testing different types of creative. For example, a high-quality video may drive stronger performance than an image.
7 Create different ads
You can create many different types of ads from your business page. For example, if you’re looking to drive people to your website, you may want to create an ad using your page’s call-to-action button or an ad to drive clicks to your website.
Facebook Boost Post is a great way to get yourself noticed on the world’s biggest social network. To talk further about using it to your advantage and reaching out to new customers contact us here.