A marketing strategy that will get your products and services to as many eyes and mouse clicks as possible is essential if your business is to be a success.
You could have the greatest, quickest and sexiest website in the world, but if no-one visits you might as well not bother. While a great website is a must, it’s key that your business finds ways of getting its products and services into places that potential customers regularly visit. Think of it like a garage sale. You could be offering fabulous stuff, but your poster needs to be on the noticeboard at the local supermarket – not just stuck up on the garage door itself.
Some of the best ways to get noticed will involve a financial outlay, but there’s also plenty you can do to make sure your services and products are found in search engines or on social media and comparison sites, as we discuss below.
1 Product info
The product page is the key to your success. This is where potential customers will look at the goods and services you offer and decide if they want to buy. Whether it’s the size of a shirt or details about your actuarial services, getting as much detail as possible on to the page serves a number of functions. While detailed descriptions give customers all the information they need, that well written chunk of copy can also generate traffic through search engines.
The more info that is included, the more a product is likely to sell. Think of those times that you’ve looked at eBay and chosen to buy a product from one vendor rather than another because they specified the exact dimensions of a table or confirmed whether batteries are included.
2 Even more product info
As well as the nuts and bolts of the product, think about what customers will want to know and help them to make their decision. You can compare products to each other so that buyers can evaluate which best suits them. You can also include reviews and client testimonials, through which site visitors will get a better understanding of the product. Any negative feedback should be dealt with proactively and fairly, highlighting the company’s great customer service standards.
3 Images and video
Would you order from a fast-food joint that displayed photos of tepid-looking, desaturated food that had clearly been taken on a 10-year-old mobile phone? Regardless of what they are ultimately served, customers will always choose the restaurant with the professionally-taken photo of the big, thick, sizzling burger with beautiful green salad and a fresh bun. Apply that rationale to your website by making a commitment to high standards of photography. With visitors associating that professionalism with your products, any outlay on photos – from product shots to stock images – will be returned through greater sales. Photos, should they be correctly captioned, could also serve your organisation well in Google Images results.
Videos are another consideration as they can be used for demonstrations on your site or YouTube. This could be a video that shows how to put furniture together, an interview with a senior executive or even just some great footage of a model wearing your fashion business’ clothes.
4 Price comparison
You need to get your products out to market, and adding your stock to price comparison websites is a great way to do this. Platforms such as PriceRunner and Idealo put your backstreet shop window effectively into a main display on Regent Street by allowing millions of customers to view your wares and prices. Remember, this is another place where great descriptions and photos will pay off against your potential rivals.
5 Social media
It goes without saying that Facebook, Twitter, YouTube, Instagram and other platforms are the place to be. They let you talk to customers, show off your products and create a recognisable personality for your brand. Make sure you encourage site visitors to sign up for your social media accounts so that you can keep in touch with them. Use your platforms as a place to let people know about developments in your sector and maybe even give credit to a rival. You can also push promotions and new lines, although social media is not the place to be too salesy.
Think your business has some great products, but need help getting them out there? At GrowthMinds we love chatting to innovative and ambitious companies about how they can reach new customers. If you’d like to know more, get in touch!