Video is the king of content and it’s no surprise that marketers are seeking ways to utilise this engaging medium to boost conversion rates and reach new audiences.
More than 80 per cent of all web traffic is projected to be video by 2019, with 64 per cent of customers being more likely to buy a product online after watching a video about it.
If you haven’t already got your hands dirty with video editing, now is definitely the time to start. Let’s make a pact that in 2018 it should be an integral part of every business marketing campaign.
Video is such an important tool to hone in this day and age that digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
A single minute of video content is the equivalent of 1.8 million words – James McQuiveyNot only is it important to push video content on Facebook, Youtube and through email marketing, but by embedding videos in landing pages, conversion rates can increase by a whopping 80 per cent. Click To Tweet
The beauty of video is that it is highly visual and auditory, meaning it locks in memories for people much more easily that text-based content. According to HubSpot, 80 per cent of customers remember a video they’ve watched in the last month.
Not only is it important to push video content on Facebook, Youtube and through email marketing, but by embedding videos in landing pages, conversion rates can increase by a whopping 80 per cent.
With a vast array of devices to consider when marketing, it bodes well for a marketing team that video performs well on all devices. If content falters on any given device or browser system, a business can lose insurmountable amounts of traffic and suffer decreased conversions as a result.
And what’s more is that, simply put, video is begging to be shared. Creating something that people can connect to or be entertained by is more likely to get pushed through to a much wider audience via the sharing culture around videos.
Creating video content on a budget
Thankfully, video creation is no longer just for the technically-savvy folk that have thousands of pounds worth of editing equipment. There is plenty of easy-to-use, intuitive and top-notch platforms that can support almost any marketing campaign you can think of. Here’s a few we’d recommend:
1. Wistia – low cost
With full control over branding, Wistia is a solid choice for any business for little to no cost at all. Ideal for small businesses or start-ups that maybe do not have the spare cash to throw into video editing tools. The free plan comes with three videos, 200 GB of bandwidth per month, and enough storage to house those videos.
2. Apple iMovie – free with Mac
It’s simple to use and completely free on all Apple products… so you spend a few thousand on a Mac and iMovie comes with it – bargain! It provides a user-friendly platform that allows you to create videos by cutting together clips, adding titles, music, and special effects. It even has some handy templates that make editing a walk in the park.
3. Lightworks – tools galore
Lightworks is a more advanced set of tools that won’t be mastered overnight – but the pay off will be stunning pieces of content. It puts professional tools in the hands of everyone, regardless of previous experience and budget. And the best part? It’s free!
4. Vidyard – marketing specialist
While it’s not free to use, Vidyard does offer a 14-day trial to allow users to test it out and figure out the system before investing in it. The system is specifically designed for marketers, allowing users to update content across all platforms from one central location. It also has a handy analytics tool that is ideal for getting to know more about a business’ customers and their preferences.
5. Brightcove – YouTube features
Brightcove allows users to use custom video players that can be added to websites and social media platforms. Another bonus is that it also allows users to live stream and has fifteen player templates, available in six languages. It also provides YouTube synchronisation, which is an excellent time-saving feature as it links the videos automatically. While it does have a 30-day free trial, the prices begin to hit the hundreds.
If you need to get started quickly with video content and want to integrate it into your growth strategy, then talk to us and we’ll be happy to share some insight so that you can start executing immediately.