Fashion and beauty is a competitive field in social marketing, with imagery and use of words needing to be just as hot as the clothes and accessories on offer. Make sure your fashion blog or website is not left on the social media shelf by using these fantastic apps to get the most of your products, imagery and words.
Here are five great tools to make sure your fashion marketing is a must-have this season:
1. VSCO Cam
This is effectively a miniature image processing programme on your smart-phone, allowing you to play with colours and effects to achieve fantastic results. VSCO Cam also lets you combine your product images with quotes, captions and style tips.
Managing countless social media platforms can make you feel like an old pair of flats rather than gorgeous Jimmy Choos. Hootsuite lets you control the content of around 35 different social media accounts from one location, although you must sign up for a paid account to get its full range of benefits. This is a great short-cut for any fashion marketing individual.
3. Word Swag
This is a great tool for creating impressive captions for your image in just a few minutes. Available for iOS and Android, Word Swag allows you to design custom text layouts with just a tap and then share via Facebook, Twitter, Instagram and Pinterest.
This is a social online service that focuses on shopping and has become a big, big deal in the sector – Urban Outfitters actually has more followers on Wanelo that on Facebook. The site and app allow you to create collections or publish and share stories, which can feature words and several products.
This is a community where members can share products and inspiration with their followers. It’s a great way to share your own ideas, while also keeping an eye on trends in the fashion industry. By adding direct link to your website or online store, Pose can bring in more visitors and boost sales.
That’s just the start! New effective eCommerce tools develop all the time and there are also a wealth of established services which help drive conversions. For example, do you yet know our partners at Nosto and Videoly? We make it our business to keep up to date and partner with the best platforms out there.
Get in touch if you’d like to know more.