Want a great, safe website that’s clever enough to attract new customers and *snazzy* enough to impress them? Meet WordPress.
WordPress (WP) has demystified the process of site-building, offering an easy way to get online and be successful – and to give YOU control of your site. Its success is illustrated by a recent survey that found WordPress powers no less than 22.5% of all websites in cyberspace. While there are alternatives that offer a similar service, WordPress is certainly the market leader and the website-building tool recommended by us at GrowthMinds.
In a nutshell, WP is web software and a content management system (CMS) that can be used to create sites, blogs and apps. Google, Facebook, LinkedIn and Time Magazine are among the major brands that are powered by WordPress.
While support for WordPress is not universal, there is simply no other rival that can compete with WordPress in terms of cost, flexibility, ease of use and SEO tools, which we will further explain below.
WordPress describes itself as “free but priceless”. Most domain registrars and web hosting companies, such as GoDaddy, offer the option to build a website through the free WP software. You’ll pay to register your domain and also web hosting, but WordPress’ open source software itself is free. This allows agencies like GrowthMinds to build brilliant WordPress websites for clients without breaking the bank.
Rival Wix also offers a free service, however it applies branded advertisements to the top and bottom of the websites it powers. Only by upgrading to a premium package can one avoid these ads.
2 WordPress is easy to use
WordPress really is DIY website building, and does not require HTML editing software. It’s easy to use and has an intuitive interface. Simply choose a theme you like, alter colours to your satisfaction and a few bits of copy here and there. Adding new pages, blog posts, Twitter feeds and images on a regular basis is simple and can be done quickly. There are also more than 40,000 plugins, such as caching solution WP Rocket or WP FaceBook FanBox, that can help to improve your site and its performance.
Rivals such as Joomla and Drupal are both powerful services, but each requires some technical knowhow.
3 SEO performance
The code behind WordPress is clean and simple, which makes it easy for search engines to read and index a site’s content. Each page, post and image on the site can have its own meta tag keywords, description and title. They can also be optimised for specific keywords, allowing for precise search engine optimisation. Tags can also be added to further enhance your search engine optimization efforts. While WP’s out-of-the-box SEO service is strong, the SEO Tools plugin by Yoast adds an extra level of reach.
Wix users must upgrade to a premium paid-for plan to access necessary add-ons such as Google Analytics and Favicons.
The benefit of WordPress is that there is no more waiting for your designer to make updates to your site as you update nearly every aspect of your site without any web expertise. WP sites are very scalable, and you can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
Wix, while a strong service, does not quite offer the same flexibility.
One big disadvantage is that once you have selected a template, you cannot change it. Also you cannot use a custom domain for your site, so your site address will be: username.wix.com/sitename.
GrowthMinds can build you a snazzy WordPress site (such as this one!) without breaking the bank. Get in touch and we can tell you all about it.