As marketers, we need to identify and engage with our target audiences in order to sell. We know this and yet it is becoming increasingly complex as digital behaviour evolves. In order to stand out of the crowd it is necessary to put people at the heart of any marketing strategy. You need to understand your clients inside out if you want your messages to be effective. At GrowthMinds we consider your target customers’ individual interests and map out their digital behaviour. We connect with specific audiences and serve them with the most precise content to deliver conversions.

We believe in the power of putting great content in front of the right people. Our team of content strategists and digital marketers work together to analyse your markets and create campaigns that will trigger conversions. We balance digital strategies with campaigns that use strong content to deliver you lasting relationships with your target audiences.

We create digital strategies

So much about an effective campaign comes from thorough planning. If you ask us to drive audience for you, the first thing we will do is take some time to make sure we understand the target personae so we get it right. There’s no point us merrily attaining your objectives on audience volume if the type of site visitor is never going to buy. We analyse your target buyers behaviour & interests and your unique market position so we are confident of success. We use all of this insight to create extremely effective campaign strategies.

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Audience Analysis

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Market Positioning

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Content Strategy

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Channel Strategy

We engage with your audiences, no matter where they are

Effective digital marketing is not witchcraft – it is about contacting your target buyers where they are. We believe in taking a complete view of your engagement plan so we can contact anyone you need us to. Your message should be consistent no matter what the platform it is placed on. That’s why our team are experts across all manner of audience outreach methods. In the past 12 months our team have conducted campaigns that includes each one of the engagement strategies listed.

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Search Marketing

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Social Media Marketing

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Digital Advertising

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Email Marketing

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Search Engine Optimisation

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PR & Media

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Retargeting

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Native Advertising

Want to know more about how we can deliver you audiences with our marketing campaigns? Get in touch!