Facebook Boost Post is a simple but effective way to entice new customers and keep in contact with your existing circle.
Facebook has more than two billion monthly active users, which is around a third of the world’s population. Almost all of those members are consumers, looking for products and services, so businesses must consider how they can best use it to their advantage.
Facebook Boost Post makes sure that your business appears on the feeds of targeted groups, even if they don’t follow you. Below we’ll look at how to create a campaign, and also offer some handy tips on helping you stand out from the crowd.
“We don’t need to worry about marketing,” I hear you cry. “Our sales are through the roof!”
Ah, a common misconception. Sure, a sales team that is hitting every target is a vital part of any successful business. But a well-thought-out marketing campaign can be just as valuable.
Of course, sales and marketing go hand in hand. Marketing drives sales; sales data influences marketing. Here, we’ll give you a few pointers on how you can use both to your advantage.
Marketing attracts the casual customer
When a customer calls you directly, hits your website or enters your office or store, it is pretty evident that they have an interest in whatever it is you have to offer. They have gone out of their way to sample your product. That is when your skill as a salesperson comes into its own.
Marketing, though, is a much more nuanced practice and is about attracting the customers you don’t yet have. It could be a poster on the London Underground that catches the eye of a passer-by, or a targeted Facebook advert that leaps out while potential customers are scrolling through their timeline.
In the digital age, a successful marketing idea could reach thousands, if not millions of potential customers. Get the marketing right and the leads for sales will take care of themselves.
Live chat is like the perfect shop assistant and could be the secret to making your website scream kerching!
Live chat is becoming more commonplace among platforms from all sectors, whether it’s a global high-street shopping site or a startup offering B2B web services.
Live chat is essentially a helpful and – hopefully – unobtrusive concierge within a small pop-up box that’s usually located at the bottom right of a website. It offers visitors the chance to communicate directly while saving them from having to scour dozens of web pages, make a phone call or worry that their email will end up in someone’s spam.
Each organisation can find its own use for live chat services, and leading providers such as LiveChat, Zendesk and Talk.to have packages that suit companies of all sizes.
Live chat expert, Szymon Klimczak tells us why…
LiveChat, which is based in Poland and Boston, Massachusetts, has a huge presence around the world, with 21,000 clients – ranging from GoDaddy to SMEs – in more than 150 countries. We spoke to Szymon Klimczak, LiveChat’s chief marketing officer, and asked him five questions as to why businesses of all sizes are increasingly deploying live chat services.
Marketing a small business on a shoestring budget is a tough ask in the digital age, but the rewards are more than worth the effort.
While on one hand it has never been easier – in theory at least – to develop an online presence as a means of generating traffic to your business, the sheer amount of competition out there can often leave you feeling lost in the crowd.
The internet is a deep, deep ocean of forgotten URLs, spam email addresses and Donald Trump tweets, and as such your modus operandi can often get lost amid the noise.
What every marketing budget should focus on
Here at GrowthMinds we offer advice on how and where you should be targeting your marketing if you don’t have a bottomless pit of cash to delve into. Here are a few things you should focus on.
Yoast is the darling of the WordPress user, as its search engine optimisation software helps millions of website editors worldwide to boost their rankings.
The Dutch company’s developers are believed to be responsible for over 10% of WordPress releases. Its WordPress plugin is the best friend of the CMS user and has been hailed as “truly a beast of a plugin” by GoDaddy. Its premium and freemium analysis and SEO suggestions, from keywords to internal linking, help an estimated four million sites boost their reach.
Yoast has come a long way since it was created by Joost de Valk in the Netherlands in 2006, but it’s never been a company that rests on its laurels. With the internet and the search engines that drive it changing all the time, Yoast has to tinker with its tech to stay ahead.
And so it was that Yoast unveiled amendments earlier this year which make alterations to site structure and with a particular emphasis on cornerstone content.
Lead generation is the key to a building a successful business and making sure it continues to grow.
Lead generation is quite simply the process of encouraging and capturing interest in a product or service for the purpose of developing a sales pipeline. A lead is a person who has indicated interest in those products or services.
The focus of lead generation has undergone substantial changes in recent years from the rise of new online and social techniques. In particular, the large amount of data readily available online has led to the rise of the ‘self-directed buyer’ and the advent of new techniques to develop potential leads before passing theAm to your crack sales team.
It can be difficult to tell which parts of a lead generation campaign are working and which need some modification. You might not always be successful, but if you learn from mistakes and improve your strategy you’ll be able to sniff out leads like a dolphin finding fish.
Reach out to a huge new audience by ditching your boring old press release and instead creating a news story worthy of a hold-the-front-page shout!
Blogs and think pieces are all the rage, with nuggets of wisdom shared among groups with mutual interests. Emails, tweets and Facebook posts can also be used to introduce customers, clients and connections to both your undeniable genius and engaging writing style.
But simply sharing your own personal opinions is not taking full advantage of the opportunities offered in 2017. For many years, a good press release (PR) that appealed to enough readers or viewers, could be enough to gain exposure through the mainstream media. However, if people now search Twitter’s Periscope before the BBC, and access Facebook updates instead of the Daily Mail, doesn’t that also tell us that we can both distribute as well as create our own news?
Turning casual visitors into paying customers is a key objective for any business, but automating and simplifying that potentially complex sales process is the ultimate dream.
Whether it’s a fabulous shop window display or a beautiful landing page, companies can help to make sure that anyone stumbling by will be keen to find out more and – fingers crossed – make a purchase.
While Selfridges’ Christmas display or Amazon’s homepage might lead the way in B2C, the sales process is just as important in B2B. You might not be flogging fancy trainers, dream holidays or blockbuster video games, but your website is a platform to reach out to the potential partners that keep your business thriving.
There is a new world of PR out there. It’s no great revelation that the old media, meaning newspapers, radio and TV are losing their readers, listeners and viewers as people increasingly switch to the big boys of new media via social networks.
And as most organisations have their own social media reach, they can blow their own trumpet by directly interacting with new and existing customers. This makes it much easier to run a great PR campaign. Powerful stuff!
However, get the message wrong or fail to make the most of all your channels and at best your message will fall on deaf ears and at worst your audience will become disillusioned and abandon your brand.
GrowthMinds are a digital agency based in London who use growth marketing techniques to build our clients’ businesses. We are looking for an ambitious and talented digital marketer to join our growing team. Our new team member will be responsible for data-driven growth hacking that yields traction for our clients, and for ensuring continual improvement of campaign returns.
We are a small team of entrepreneurs who use our experience of building businesses to help our clients fly. We’re a young business who are growing rapidly so this is a great opportunity to join us early and have a key role in our development. Our culture encourages people to experiment, to try new ways of approaching problems, and to be empowered and take decisions.
Your job title: