GrowthMinds are a growth agency based in London who use growth marketing techniques to build our clients’ businesses. Our clients are all at scale up stage and are some of the most exciting growing businesses in their UK. At GrowthMinds we are very passionate about their growth and work tirelessly to achieve the rapid growth they are looking for.
We are looking for an ambitious and talented digital marketer to join our growing team. Our new team member will be responsible for data-driven growth hacking that yields traction for our clients, and for ensuring continual improvement of campaign returns.
We are a small team of entrepreneurs who use our experience of building businesses to help our clients fly. We’re a young business who are growing rapidly so this is a great opportunity to join us early and have a key role in our development. Our culture encourages people to experiment, to try new ways of approaching problems, and to be empowered and take decisions.
Your job title:
Client Growth Hacker
Gorilla Capital’s Sampo Parkkinen gives an investor’s-eye view of how startups and scaleups can become an unmissable opportunity
An entrepreneur needs two things to be successful. One is a solution to a problem. The other is cold hard cash.
The first shouldn’t be too difficult if the entrepreneur is an entrepreneur. They will be focused on an issue that’s causing tangible and significant loss or irritation. They’ll have a plan for how to rectify that issue and be working towards establishing a workable product or service.
The second is tougher. Unless they are already wealthy they will need to involve others to build up their cash reserves to make their solution become a reality. It takes skill to convince others that you are worth them risking their money. Your character, skills and abilities will come under scrutiny in a pressurised situation where your dream is on the line.
I’m both a serial tech entrepreneur and, through the Gorilla Capital fund I part-own, an investor. I’ve been on both sides of the Dragon’s Den studio, so to speak, and I’d like to share my thoughts on how an entrepreneur and their business can give themselves the best possible advice on how to get investment. I’ll look at all aspects of the funding round, from how you should approach investors to what you need to prove to them and how much you should be asking for.
First up, a little about myself. I sold my first startup, RapidBlue Solutions, to ShopperTrak in 2013. I actually worked for ShopperTrak in Chicago for some time after that but realised how much I craved the entrepreneur’s life. I founded my second startup, Revieve, a digital beauty advisor service, last year, and also formed the Gorilla Capital fund with my colleagues, Risto Rautakorpi and Petri Lehmuskoski.
So, that’s me. Let’s look at how to get investment for your fledgling business…
Video is the king of content and it’s no surprise that marketers are seeking ways to utilise this engaging medium to boost conversion rates and reach new audiences.
More than 80 per cent of all web traffic is projected to be video by 2019, with 64 per cent of customers being more likely to buy a product online after watching a video about it.
If you haven’t already got your hands dirty with video editing, now is definitely the time to start. Let’s make a pact that in 2018 it should be an integral part of every business marketing campaign.
Video is such an important tool to hone in this day and age that digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
A touch of marketing know-how can sometimes be all it requires to take your business to the next level. But budget management can be tricky for small businesses and marketing is often low on the list of priorities.
“Marketing, schmarketing,” I hear you say. It may be an area of your business that you’ve not given much love to in the past, but its importance cannot be overstated.
So, your business might be lacking somewhat when it comes to marketing knowledge and you are considering calling in some outside help. A common scenario. Before jumping in at the deep end it is vital that you find the best solution for your business and get clued up.
Just like servicing your car, or getting the GP to give you the once over, it’s essential that organisations regularly carry out a website health check.
Changes to SEO rankings, customer trends and technology mean that even a website that was created in just the last year or so needs inspecting. A poorly performing website will negatively affect your ranking and even those few customers that still come through will be left infuriated at slow loading times or dead links.
Bugs and glitches might be picked up by customers or employees, but less obvious matters that may affect the website’s performance, including important matters such as data security, might require an expert eye. While retaining a website developer or marketing agency could prove expensive, thankfully there are loads of free and low-cost tools out there to help with optimisation.
Fundraising. Every business needs it at some stage. Whether you’re a start-up getting an initial idea off the ground or a scale-up seeking to take it to the next level, that extra bit of cash can prove to be the difference. But how should we be going about it? In the digital age, one could argue that it has never been easier to raise a few extra pennies…
It’s that time of the year again. Summer has been and gone in the blink of an eye, the nights are drawing in and nobody will complain if you put the central heating on. With Halloween, Bonfire Night and (whisper it quietly) Christmas around the corner, it can be a busy time of the year – both personally and professionally.
Holidays such as the ones just mentioned represent a great chance to add a seasonal twist to a marketing campaign. Halloween is no fad and can be used as a great tool to attract customers, while a well-thought-out Christmas campaign can propel firms into the wider consciousness – just ask the bosses of John Lewis.
It’s been a crazy busy last six months at GrowthMinds HQ, with existing clients growing rapidly and our own client base building too. So, we’re really happy to have an extra pair of hands on deck: big welcome to Emma Leason!
Emma’s not backwards in coming forwards (seriously, you should meet her) so she doesn’t need any profile boost on our part, however we wanted to introduce her properly so everyone would know who she is and what she’ll be responsible for.
So our digital growth hacker, Gina Edwards, sat down with Emma for a cup of tea (OK, it was wine) and a chat and recorded this nice little Q&A. Enjoy!
Facebook Boost Post is a simple but effective way to entice new customers and keep in contact with your existing circle.
Facebook has more than two billion monthly active users, which is around a third of the world’s population. Almost all of those members are consumers, looking for products and services, so businesses must consider how they can best use it to their advantage.
Facebook Boost Post makes sure that your business appears on the feeds of targeted groups, even if they don’t follow you. Below we’ll look at how to create a campaign, and also offer some handy tips on helping you stand out from the crowd.
“We don’t need to worry about marketing,” I hear you cry. “Our sales are through the roof!”
Ah, a common misconception. Sure, a sales team that is hitting every target is a vital part of any successful business. But a well-thought-out marketing campaign can be just as valuable.
Of course, sales and marketing go hand in hand. Marketing drives sales; sales data influences marketing. Here, we’ll give you a few pointers on how you can use both to your advantage.
Marketing attracts the casual customer
When a customer calls you directly, hits your website or enters your office or store, it is pretty evident that they have an interest in whatever it is you have to offer. They have gone out of their way to sample your product. That is when your skill as a salesperson comes into its own.
Marketing, though, is a much more nuanced practice and is about attracting the customers you don’t yet have. It could be a poster on the London Underground that catches the eye of a passer-by, or a targeted Facebook advert that leaps out while potential customers are scrolling through their timeline.
In the digital age, a successful marketing idea could reach thousands, if not millions of potential customers. Get the marketing right and the leads for sales will take care of themselves.