A touch of marketing know-how can sometimes be all it requires to take your business to the next level. But budget management can be tricky for small businesses and marketing is often low on the list of priorities.
“Marketing, schmarketing,” I hear you say. It may be an area of your business that you’ve not given much love to in the past, but its importance cannot be overstated.
So, your business might be lacking somewhat when it comes to marketing knowledge and you are considering calling in some outside help. A common scenario. Before jumping in at the deep end it is vital that you find the best solution for your business and get clued up.
Just like servicing your car, or getting the GP to give you the once over, it’s essential that organisations regularly carry out a website health check.
Changes to SEO rankings, customer trends and technology mean that even a website that was created in just the last year or so needs inspecting. A poorly performing website will negatively affect your ranking and even those few customers that still come through will be left infuriated at slow loading times or dead links.
Bugs and glitches might be picked up by customers or employees, but less obvious matters that may affect the website’s performance, including important matters such as data security, might require an expert eye. While retaining a website developer or marketing agency could prove expensive, thankfully there are loads of free and low-cost tools out there to help with optimisation.
Fundraising. Every business needs it at some stage. Whether you’re a start-up getting an initial idea off the ground or a scale-up seeking to take it to the next level, that extra bit of cash can prove to be the difference. But how should we be going about it? In the digital age, one could argue that it has never been easier to raise a few extra pennies…
It’s that time of the year again. Summer has been and gone in the blink of an eye, the nights are drawing in and nobody will complain if you put the central heating on. With Halloween, Bonfire Night and (whisper it quietly) Christmas around the corner, it can be a busy time of the year – both personally and professionally.
Holidays such as the ones just mentioned represent a great chance to add a seasonal twist to a marketing campaign. Halloween is no fad and can be used as a great tool to attract customers, while a well-thought-out Christmas campaign can propel firms into the wider consciousness – just ask the bosses of John Lewis.
It’s been a crazy busy last six months at GrowthMinds HQ, with existing clients growing rapidly and our own client base building too. So, we’re really happy to have an extra pair of hands on deck: big welcome to Emma Leason!
Emma’s not backwards in coming forwards (seriously, you should meet her) so she doesn’t need any profile boost on our part, however we wanted to introduce her properly so everyone would know who she is and what she’ll be responsible for.
So our digital growth hacker, Gina Edwards, sat down with Emma for a cup of tea (OK, it was wine) and a chat and recorded this nice little Q&A. Enjoy!
Facebook Boost Post is a simple but effective way to entice new customers and keep in contact with your existing circle.
Facebook has more than two billion monthly active users, which is around a third of the world’s population. Almost all of those members are consumers, looking for products and services, so businesses must consider how they can best use it to their advantage.
Facebook Boost Post makes sure that your business appears on the feeds of targeted groups, even if they don’t follow you. Below we’ll look at how to create a campaign, and also offer some handy tips on helping you stand out from the crowd.
“We don’t need to worry about marketing,” I hear you cry. “Our sales are through the roof!”
Ah, a common misconception. Sure, a sales team that is hitting every target is a vital part of any successful business. But a well-thought-out marketing campaign can be just as valuable.
Of course, sales and marketing go hand in hand. Marketing drives sales; sales data influences marketing. Here, we’ll give you a few pointers on how you can use both to your advantage.
Marketing attracts the casual customer
When a customer calls you directly, hits your website or enters your office or store, it is pretty evident that they have an interest in whatever it is you have to offer. They have gone out of their way to sample your product. That is when your skill as a salesperson comes into its own.
Marketing, though, is a much more nuanced practice and is about attracting the customers you don’t yet have. It could be a poster on the London Underground that catches the eye of a passer-by, or a targeted Facebook advert that leaps out while potential customers are scrolling through their timeline.
In the digital age, a successful marketing idea could reach thousands, if not millions of potential customers. Get the marketing right and the leads for sales will take care of themselves.
Live chat is like the perfect shop assistant and could be the secret to making your website scream kerching!
Live chat is becoming more commonplace among platforms from all sectors, whether it’s a global high-street shopping site or a startup offering B2B web services.
Live chat is essentially a helpful and – hopefully – unobtrusive concierge within a small pop-up box that’s usually located at the bottom right of a website. It offers visitors the chance to communicate directly while saving them from having to scour dozens of web pages, make a phone call or worry that their email will end up in someone’s spam.
Each organisation can find its own use for live chat services, and leading providers such as LiveChat, Zendesk and Talk.to have packages that suit companies of all sizes.
Live chat expert, Szymon Klimczak tells us why…
LiveChat, which is based in Poland and Boston, Massachusetts, has a huge presence around the world, with 21,000 clients – ranging from GoDaddy to SMEs – in more than 150 countries. We spoke to Szymon Klimczak, LiveChat’s chief marketing officer, and asked him five questions as to why businesses of all sizes are increasingly deploying live chat services.
Marketing a small business on a shoestring budget is a tough ask in the digital age, but the rewards are more than worth the effort.
While on one hand it has never been easier – in theory at least – to develop an online presence as a means of generating traffic to your business, the sheer amount of competition out there can often leave you feeling lost in the crowd.
The internet is a deep, deep ocean of forgotten URLs, spam email addresses and Donald Trump tweets, and as such your modus operandi can often get lost amid the noise.
What every marketing budget should focus on
Here at GrowthMinds we offer advice on how and where you should be targeting your marketing if you don’t have a bottomless pit of cash to delve into. Here are a few things you should focus on.
Yoast is the darling of the WordPress user, as its search engine optimisation software helps millions of website editors worldwide to boost their rankings.
The Dutch company’s developers are believed to be responsible for over 10% of WordPress releases. Its WordPress plugin is the best friend of the CMS user and has been hailed as “truly a beast of a plugin” by GoDaddy. Its premium and freemium analysis and SEO suggestions, from keywords to internal linking, help an estimated four million sites boost their reach.
Yoast has come a long way since it was created by Joost de Valk in the Netherlands in 2006, but it’s never been a company that rests on its laurels. With the internet and the search engines that drive it changing all the time, Yoast has to tinker with its tech to stay ahead.
And so it was that Yoast unveiled amendments earlier this year which make alterations to site structure and with a particular emphasis on cornerstone content.