Product Marketing Agency | Services | Positioning

Positioning strategy, built with experts

We’ll guide you through the rigorous planning needed to create a product positioning strategy that delivers measurable results. Our experts will work with you to clarify your ideal target customers, pinpoint how to present your product in the competitive landscape and across different distribution channels.

Practical execution

We’ll convert your positioning into clear guidelines that can be followed to ensure brand consistency across marketing channels.

Pursue product-market fit

We will help you define and effectively communicate the problem(s) your product solves and how to help customers remember the benefits you provide over competitors.

Create clarity and alignment

By identifying and researching your target customers and competitors, we will help you define your business’ unique value proposition and pricing.


Schedule a call with an expert strategist to see how would will bring focus and process to your positioning strategy



Trusted by fast-growing companies of different sizes and industry


Why businesses choose us as their positioning partner

Our team has decades of experience working with B2C & B2B businesses around the world to design and deliver scalable marketing strategies. Your positioning strategy creates a link between customer needs, your product and your goals – our job as your positioning strategy agency is to make those links clear, actionable and cost effective.

All the tools and tactics of a top performing positioning strategy

Value proposition mapping

Messaging guidelines

Competitor Analysis

Pricing models

Buyer journey mapping


Book 30mins with GrowthMinds co-founder, Kate Fairhurst

Kate will get back to you within 24 hours to confirm