Product Marketing Agency | Startup Services

De-risk your path to product-market fit and scale

We help startups to understand their target buyers, define positioning, forecast ROI and deliver impact.

 

Unlike most startup growth agencies, we accelerate getting the hard product marketing work done, because no business can survive on ‘low hanging fruit’ alone.

We help you progress through the Startup J-Curve

All scale-ups have followed same predictable pattern of success. The most common reason startups don’t make it is because there is no market need for their product. We map all our startup clients on the J-Curve to make sure product marketing priorities are approached in the right order.

 

Being honest about where your business is on the Startup J-Curve is the first step toward structuring priorities and understanding how to reach the next stage.


 

What stage of product growth are you at?

 

Create

You have a “big idea” to solve a specific market problem

 

View Create services >

 

Release

You are trying to sell your minimum viable product to customers

 

View Release services >

 

Morph

You are refining your market positioning based on feedback to meet customer interest

 

View Morph services >

 

Model

You are testing assumptions and trying to develop a marketing funnel capable of scale

 

View Model services >

 

Scale

You are expanding validated strategies to maximise your return on investment

 

View Scale  services >

 

Harvest

You are assessing your market to identify the right time to ‘cash out’

 

View Harvest services >


Create

We help you commit to learning everything you can about the jobs you believe you can help people to get done. These insights verify whether people will care about the product your planning on taking to market.

Recommended services:

Market research

Jobs-to-be-done customer research

Competitor benchmarking

 

Market segmentation

Buyer personas

Market sizing

 

Brand differentiation

Value proposition definition

Value proposition validation

 

Request Create strategy deck >


Release

We help you commit to learning everything you can about the jobs you believe you can help people to get done. These insights verify whether people will care about the product your planning on taking to market.

Recommended services:

Market Research

Jobs-to-be-done customer research

Competitor benchmarking

User testing

 

Market Segmentation

Buyer personas

Market sizing

 

Brand differentiation

Value proposition definition

Website rewrite & restructure

Value proposition validation

 

Team development

Hiring & Interviewing Support

Marketing skills coaching

 

Request Release strategy deck >


Morph

We help you listen, learn, refine, release in cycles until there is data-driven evidence that you have strong product-market fit.

Recommended services:

Market Research

Jobs-to-be-done customer research

Competitor benchmarking

User testing

 

Market Segmentation

Buyer personas

Market sizing

Marketing Channel ROI forecasting

 

Brand differentiation

Value proposition definition

Buyer journey messaging

Website rewrite & restructure

Content strategy

Value proposition validation

 

Go-to-market

Strategy and roadmap creation

Project management and consultancy

Channel set up and management

 

Team development

Hiring & Interviewing Support

Marketing skills coaching

 

Performance analysis

Business data benchmarking

 

Request Morph strategy deck >


Model

We help you to establishing a scalable buyer journeys by identifying cost effective acquisition channels and reducing sales cycle lengths and customer churn.

Recommended services:

Market Research

Jobs-to-be-done customer research

Competitor benchmarking

User testing

 

Market Segmentation

Buyer personas

Market sizing

Marketing Channel ROI forecasting

 

Brand differentiation

Value proposition definition

Buyer journey messaging

Website rewrite & restructure

Content strategy

Value proposition validation

 

Go-to-market

Strategy and roadmap creation

Project management and consultancy

Channel set up and management

Sales enablement

 

Team development

Hiring & Interviewing Support

Marketing skills coaching

 

Performance analysis

Business data benchmarking

Optimisation strategy

 

Request Model strategy deck >


Scale

We help you to forecast, plan and execute aggressive channel expansion to build a full growth ecosystem that can continue to expand long term.

Recommended services:

Market Research

Jobs-to-be-done customer research

Competitor benchmarking

User testing

 

Market Segmentation

Buyer personas

Market sizing

Marketing Channel ROI forecasting

 

Brand differentiation

Value proposition definition

Buyer journey messaging

Website rewrite & restructure

Content strategy

Value proposition validation

 

Go-to-market

Strategy and roadmap creation

Project management and consultancy

Channel set up and management

Sales enablement

 

Team development

Hiring & Interviewing Support

Marketing skills coaching

 

Performance analysis

Business data benchmarking

Optimisation strategy

 

Request Scale strategy deck >


 

Harvest

We help you to market your businesses to potential buyers or investors in your IPO.

Recommended services:

Market research

Competitor benchmarking

User testing Market segmentation

Market sizing

 

Brand differentiation

Value proposition definition

Website rewrite and restructure

Content strategy

 

Request Harvest strategy deck >


 

Book a strategy call with GrowthMinds co-founder Kate